If you want to blog, then you have to be on social media, it’s that simple. Here are 6 actionable ways to can be successful on social media as a blogger.
Social Media Is A Great Place To Start
When you are first starting your blog social media is a great place to start building your community. If you’re interested in starting a blog, then there is a decent chance that you already have a social media platform that can be used to drive traffic. When we first started Little Coffee Fox, we turned Shelby’s personal Instagram and Pinterest accounts into the blogs.
Why? Because she had already started to build an audience on those platforms by sharing bullet journal related content. Those personal social media accounts ended up being the number one source of traffic for this site and allowed us to go from less than 5k page views our first month to nearly 35k our second month.
6 Tips To Be Successful On Social Media
Don’t Be Afraid to Share
It is scary enough to press publish on a post when you’re starting out. But actually sharing it and trying to get people to read it? Downright terrifying.
But the truth is, there is no need to be afraid. Chances are there are plenty of people out there who are interested in reading what you have to say. Likewise, there are plenty of people out there who do not care at all about your blog post, but those people will just ignore it. Think about it, how many articles do you see as you scroll through your Facebook feed. Are you annoyed by them, do you read them all, or do you ignore the ones you don’t care about, and click on the ones you do?
If you are not willing to share your content with the world, no one will ever read it. It really is that simple.
Don’t Be Afraid to Share Again
Just because you shared an article once does not mean you should never share it again. You need to share your content again and again. No, it is not spamming. It is making sure that people have a chance to actually see your content. We have nearly 30k Facebook followers, you know how many see an individual post? If we’re lucky, maybe 2k people will actually see it.
The other 28k took the time to like our page, and it’s likely they are interested in our articles. But if we never share that article again, they are unlikely to see it.
Share Other People’s Content
Variety is the spice of life, and it should be the spice of your social media marketing campaign as well. Sharing other creator’s interesting content helps you build trust with your audience, and can help you build connections with other bloggers in your niche.
Make Content Specifically for Social Media
Every time we make a video here on Little Coffee Fox, we make several versions. One each for Pinterest, Facebook, Instagram, and Youtube. When creating content it is important that your content meets the specifics dimension and design requirements for each social media platform. Doing so will make it much more likely for that platform to show your content, and readers more likely to engage.
Additionally, you want to make sure that your graphics used when sharing your content on various social media platforms are sized appropriately. A tool such as Social Pug will help you make sure that your graphics are the correct size when sharing your content on Facebook, Pinterest, and Twitter.
Engage With Your Audience
Taking the time to reply to every comment that comes in is a great way for new bloggers to build a loyal social media following. As you grow it may not be able to keep this up, but when you’re first starting out, this is a surefire way to start building your audience.
Pay Attention to What Works
You do not need to reinvent the wheel every time you post. If something worked well, do it again! It’s not uncommon for us to reshare a post on Facebook with the exact same caption that was successful several months ago. Doing so allows us to save time, and provide valuable content to readers who may not have seen it the first time.
This is especially important for content curators like Pinterest. We use Tailwind to help us find our most successful pins, and make sure that they get reshared with our audience.
Don’t Try to be Present on Each Platform
Trying to give each social media platform equal attention is a surefire way to not be successful on any platform. I recommend that when first starting out you focus on just two or three social media platforms. There is absolutely nothing wrong with realizing that a social media platform does not work for you and directing your energy towards more fruitful endeavors. We have not been present on Twitter for over a year, and I have no regrets. If it does not work for you, ditch it.
Automate, Automate, Automate
My biggest social media tip for new bloggers is to automate everything you can. There are only so many hours in the day, and every minute spent working on social media is less time you can spend creating new content or products.
I used to spend hours upon hours every week maintaining our Pinterest account. It was our biggest social media traffic driver, and I felt like I had to do everything myself. Then I discovered Tailwind. Tailwind is an incredible social media scheduler that allows you to take a hands-off approach to your social media strategy. Tailwind works for both Instagram and Pinterest and is one of the few official Pinterest Partners.
Using Tailwind, we received nearly 1 million pageviews from Pinterest in 2018, while only spending a few hours a month loading our schedule. The best part is you can use Tailwind completely free! Just click here and sign up for your free account to get started.
Social Media Is Hard
Sharing content on social media is scary. You have no way how people are going to react, and you will probably get a few hard comments, but it will be worth it in the end. Harsh comments cut deep, but just remember that you are blogging to help share your knowledge with the world, and to do that you’ve got to put yourself out there. As long as you are not going around spamming your content at every chance you get, you can rest assured knowing that you are doing everything you can to share your content with the world.
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